More support for MTA agents
MTA – Mobile Travel Agents – has begun the roll-out of fully integrated, fully supported websites for each of its 350 members.
MTA chief Don Beattie said the new websites provide members with a comprehensive marketing capability and could be viewed as a customer retention strategy, "not necessarily as a tool to drive new business".
The websites come with online booking systems, an e-marketing system and access to a cross-spectrum product range, including ‘Hot Deals’ and exclusive product offerings.
"Traditionally a home-based consultant’s web presence has been more of an online ‘business card’ than anything else," Beattie said.
"These new fully supported individual websites have taken matters to a whole new level."
The provision of the websites forms part of a new across-the-board $150 monthly member fee structure which came into effect on January 1.
Beattie said the $150 fee replaces a two-tiered structure which saw those MTA Members operating without a website option paying $120 a month while MTA members taking up the website option paid $199 per month.
Ian Jarrett
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