MSC Cruises extends Formula 1 global partnership
MSC Cruises has extended its global partnership deal with Formula 1.
It will see MSC Cruises continue as Official Cruise Partner of Formula 1 through the end of the 2026 FIA Formula 1 World Championship.
MSC Cruises says the existing partnership has achieved strong results for the brand.
It will work on an expanded programme.
As part of the agreement, MSC Cruises will bring ships during select Grand Prix weekends to offer a ship to shore hospitality experience at the races.
The first of these will launch when MSC Virtuosa docks in Abu Dhabi for the final round of the 2023 Formula 1 season.
It offers all-access accommodation, hospitality and transportation packages for fans and VIPs.
This initial product offering will expand under the extended partnership with more ships and races during the 2024 season and beyond.
MSC Cruises is also the title sponsor of the 2023 Formula 1 Belgian Grand Prix.
Further title sponsorships will be revealed at selected Formula 1 Grands Prix during the 2024 season.
Pierfrancesco Vago, Executive Chairman said: “Formula 1 and MSC Cruises are great partners on many levels and our successes are founded in teamwork.”
“We are committed to Formula 1 for the long term.”
Learn more about : MSC Cruises ( United Kingdom )
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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