NBA China and Amber Aviation unveil fan engagement collaboration
NBA China and private jet operator Amber Aviation Limited have inked a partnership.
Amber Aviation will deliver exclusive NBA-themed experiences to current and new Amber Aviation clients at marquee NBA events in China and through the league’s fan engagement initiatives around the country.
The collaboration makes Amber Aviation the official private jet partner of NBA China.
“Amber Aviation shares our commitment to engaging fans in new and creative ways,” said NBA China SVP Jonathan Li.
“We look forward to working together to integrate Amber Aviation into our marquee events and fan engagement initiatives.”
Amber Aviation is based in Shenzhen, and operates through a network of fully-owned subsidiaries in Hong Kong, Macau, and San Marino; with branch offices in Beijing and Shanghai.
It offers a range of aviation services including aircraft management, shared leasing, fractional ownership and aircraft trading.
“By engaging younger demographics, we’re strategically nurturing the next generation of aviation clients,” said Qiusheng Chang, Chairman & CEO of Amber Aviation.
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