Nevada betting on Mexico
The Nevada Commission on Tourism launched plans to develop the lucrative Mexico travel market for skiing, golf and shopping, announced Lt. Gov. Brian K. Krolicki.
“Mexico is Nevada’s third largest international market and a huge potential source of visitors and the revenue they generate for our state’s leading industry, tourism,” Mr Krolicki said. He added:
“Our research shows that internationally traveling Mexicans enjoy ski vacations, golf trips, shopping and entertainment, which Nevada offers in abundance.”
Mexican visitors to Nevada last year numbered more than 368,000 to Las Vegas alone, ranking just behind the United Kingdom at 388,000, with Canada being No. 1 at 1.4 million visitors.
When categorizing Mexican visitors by income, the largest group earns $80,000 to $99,000 a year, visits Nevada an average of nearly six nights per trip and spends an average of $1,333 per person.
“International visitors are vital to Nevada’s tourism-based economy, and it is our goal to develop valuable markets such as Mexico and attract as many travelers as we can,” state tourism Director Tim Maland said.
He said the tourism agency will work to increase its contact with Mexico’s tourism industry and arrange familiarization tours to enable Mexican tour operators and travel journalists to experience Nevada’s attractions first-hand.
Plans also include developing a Spanish language Web site, brochures and printed material and producing a ski familiarization tour to Reno-Lake Tahoe this winter.
Report by David Wilkening
David
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