New Australian tourism strategy revealed
A ‘national tourism investment strategy’ has been released by the Australian government.
The strategy, subtitled ‘Investing for our Future’, covers a broad range of issues of interest to several government portfolios, and makes recommendations to the industry and all levels of the state for future action.
The country’s tourism minister Fran Bailey said developing a consolidated government response to the strategy would be a priority in the coming months.
“Investment in tourism is vital to the long term sustainability of the industry, and is critical to ensure Australia remains at the forefront of an increasingly competitive industry,” she said.
International visitor arrivals are forecast to increase significantly in the next 10 years, from the 5.5 million tourists in 2005 to 9.1 million by 2014.
Independent research undertaken to support developing the strategy, estimated that about A$86 billion of investment is required over the next 10 years, particularly in accommodation and attractions, for the industry to meet the forecast increases in demand.
“I encourage the industry to embrace the messages in the strategy and make progress towards improved investment in the tourism industry.”
The strategy can be viewed at http://www.industry.gov.au/tourisminvestment
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025