New design for easyJet livery
Existing design
New design
EasyJet has redesigned its aircraft livery for the first time since it replaced the call centre number on the fuselage in 1998.
The final new design was selected by 4000 staff and customers.
The trademark orange and white remains but there are three main changes:
– the orange has been extended from the tail fin on to the fuselage to create a larger space for the easyJet logo
– an orange stripe reflecting the design language of easyJet’s advertising has been introduced on to the fuselage. This, said the airline, means the easyJet logo can be reversed out of that colour – in accordance with brand guidelines – and to give the plane ‘a sleek, more modern look”
– the ‘.com’ has been dropped.
The new livery will feature on all new easyJet aircraft deliveries from April 2015.
EasyJet, which will celebrate its 20th anniversary in November, has 197 Airbus A320 aircraft on order, the majority of which will replace older A319 aircraft currently in the fleet.
In addition, younger planes in easyJet’s fleet will have the new livery done when they ‘are scheduled to be repainted, typically every six years.
This means 29 aircraft will be flying with the new look by the end of 2015 and 50% of the fleet by the end of 2017.
Apparently, a repaint of each aircraft takes around seven days to complete.
Peter Duffy, easyJet’s commercial director, commented: "As you would expect from easyJet this is a low-cost makeover – all our new planes will be painted with the new livery, but we’ll only re-paint the old ones as needed. It could take five years for all the fleet to sport the new paint job!"
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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