New Hilton spa chain features aroma-diffusing systems
Hilton Worldwide opened its new spa brand, Eforea, in Short Hills, New Jersey this week, which should grow to more than 80 similar properties.
Hilton Hotels and Resorts already provides spa services at 123 properties worldwide.
The company said Eforea has the potential to become one of the largest spa operations in the world with its “consistent standards, customizable key elements and easy implementation.”
In a statement, Dave Horton, global head for Hilton Hotels and Resorts, said:
“With today’s opening at Hilton Short Hills and more than 80 spas currently in our global pipeline,Eforea has the potential to evolve the spa segment of our industry on a global scale.”
The word Eforea is meant to provide “a refreshing identity that is unexpected in a spa world often dominated by sameness,” according to Hilton.
Three “signature spa journeys” make up the Eforea concept, according to Hilton, each varying in the beauty products and treatments used. A “Men’s Journey” will be geared toward men with treatments including a “Signature Body Repair” with a heated bamboo massage.
The spa concept will feature several design elements, including state-of-the-art sound- and aroma-diffusing systems. The spa’s Arrival Lounge is fitted with a custom design lighting element that brightens as guests walk from treatment rooms. The Changing Lounge includes a dry and wet changing pod and grooming unit, and the Thermal Lounge offers hot and cold therapies as a precursor to guest treatments.
By David Wilkening
David
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