New “inluxury” brand unveiled
inluxury.co.uk, a new website dedicated to luxury travel was recently unveiled offering a selection of inspirational holidays and ideas from a collection of the UK’s leading luxury travel specialists including Bales Worldwide, Cox and Kings, Virgin Holidays and Abercrombie and Kent.
The new luxury brand is part of Teletext’s expansion into niche markets, and is aimed at discerning travellers who are not traditionally served by Teletext Holidays. inluxury.co.uk features five-star holidays across destinations such as the Caribbean, Indian Ocean, India, Asia and Gulf States. It is the only website in the UK which enables travelers to find that perfect luxury escape by conducting one simple search.
The site checks thousands of luxury holidays from Argentina to Zanzibar, selecting the most relevant from a wide range of operators, taking all the hard work out of finding a perfect holiday. Once a customer finds a holiday, a direct link to the operator’s website or call centre enables the booking to take place or allows the customer to request more detailed information.
Searches can be carried out either by price, destination/resort or by holiday experiences. inluxury.co.uk also features extensive destination guides, and offers inspiration for holiday ideas and experiences around the world from everything including spas to sailing holidays.
Advertising is being sold via Teletext Holidays’s in-house sales team with additional tour operators set to join the site over the coming weeks. inluxury has been designed and developed by Nucleus, the brand, internet and intellectual property consultancy.
Matt Cheevers, Teletext Holidays MD says: “inluxury is a unique proposition. There are no other UK websites which provide consumers with the ability to search across all of the leading luxury tour operator sites via one simple search. As well as providing consumers with a great service, it allows our advertisers and travel partners to directly target one of the fastest growing niche sectors in the travel industry.”
For further information visit www.inluxury.co.uk/
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