New luxury branded exchange programme launched
Interval International, a leader in global vacation exchange and an operating business of IAC, and Preferred Hotel Group, Inc., a global corporation representing independently owned luxury hotels and resorts, announced a strategic alliance to form a branded exchange programme for fractional, private residence club, and condo-hotel properties on Monday.
Developers who affiliate with the programme will have the opportunity to promote their upscale projects under the newly created Preferred Residences™ brand, access to marketing resources available through PHG, and exclusive exchange and membership services for their vacation owners. The Preferred Residences network will begin affiliating charter members during the next several months with programme launch slated for 2008.
Interval has serviced highly affluent travelers with its hallmark quality offerings and benefits for more than three decades. Through relationships with the world’s foremost hospitality companies and premier resort developers, the company has established itself as the leader in delivering leisure services to the owners of luxury shared real estate properties.
“This is exactly the right time to enter the market with a branded exchange network. The escalating prices of vacation homes in key destinations make this product a compelling alternative to second home ownership,” noted Craig M. Nash, chairman and chief executive officer of Interval International. “We are very enthusiastic about joining forces with the Preferred Hotel Group, a company that shares our commitment to quality.”
Founded in 1968, Preferred Hotels® & Resorts is a global brand of more than 140 exceptional hotels and resorts in the world’s most desirable locations.
This alliance between Interval and Preferred Hotel Group brings together two leaders in their respective industries with complementary expertise. Interval’s experience in vacation ownership and its client and member servicing infrastructure combined with PHG’s brand management and marketing acumen allows the companies to leverage their collective strengths and assets.
Visit the Preferred Hotel Group website at www.preferredhotelgroup.com/. and Interval International, at www.intervalworld.com/
Report by Chitra Mogul
Chitra Mogul
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