New marketing chief for Amex Global Business Travel
American Express Global Business Travel (GBT) has appointed Cindy Allen as chief marketing officer.
Reporting to GBT’s chief strategy officer Steve Curts, she will oversee the company’s brand positioning, marketing, product marketing and corporate communications and industry relations functions on a global level.
Since 2013, Allen has been VP travel management company services at Concur, where she was responsible for establishing and growing strong relationships with Concur’s TMC partners and enhancing TMC technology offerings.
She worked as the CEO and COO for GDSX for five years until it became part of Concur.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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