New Queensland tourism office in India.
A new Queensland Tourism Office has been opened in India as part of the Queensland on Tour India tourism trade mission led by the State’s Tourism Minister Margaret Keech and including 25 key Queensland industry representatives.
Mrs Keech said that the new Tourism Queensland office and newly-appointed Indian Marketing Manager, Ms Supriya Correa, will play a key role in maximising opportunities in India for Queensland tourism, with Indian travellers to Queensland increasing by 29% in the year to October 2006, generating a 23% increase in visitor expenditure.
She added that future visitor and expenditure growth from India will rely heavily on increasing airline access and capacity, and making Queensland part of the Indian holidaymaker’s decision-making process and through the work of the new Tourism Queensland Indian office, and the Queensland on Tour India tourism trade mission, we will have a far greater impact on the market.
Mrs Keech said India had been identified as a significant emerging market under the Queensland Government’s $48 million Queensland Tourism Strategy ( QTS ) and the establishment of international Tourism Queensland offices confirms the Beattie Government’s commitment to driving more tourism investment to Queensland’s $18 billion tourism industry.
She added that Tourism Queensland has always had a strong presence in traditional markets such as the United Kingdom, Europe, Japan and New Zealand, but now it is imperative we take advantage of the enormous growth seen recently in emerging markets such as India, China and South Korea, adding that our research suggests there is enormous potential in specific market segments such as families, honeymooners and business tourism and the international offices and representatives are integral in attracting these tourists to Queensland.
Minister Keech said, “We are on-the-ground in key markets, tapping into local and regional needs and ensuring that Queensland remains an attractive option for travellers in both established and emerging markets.”
Report by The Mole
John Alwyn-Jones
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