New tool to aid CSR

Cranley has launched a worldwide online corporate hotel rating and information directory. Featuring comprehensive and unbiased reports and assessments on hotels’ facilities and quality, these independent ratings are a valuable aid to corporate travel managers and travellers, particularly when implementing corporate social responsibility policies.
Available to all business travelers through Cranley’s free-to-access website, the in-depth reports are created by independent reviewers using consistent assessment criteria. An onsite audit lasts 1-3 nights and each hotel inspected is rated 1 to 12. Hotels are then revised annually to monitor standards. By using the same criteria for assessments no matter which country the hotel is situated overcomes the confusion caused by national rating systems or a raft of opinions in user reviews posted by unknown travellers. The reports include photographs and comparative details of every bedroom category, meetings capacity, business services, special needs, environmental sustainability practices and guest security in addition to restaurants and leisure amenities both onsite and close by. The Cranley system allows travellers to customise how reports are presented on screen so that easy comparison of hotels’ facilities and services can be undertaken and a confident, informed judgment on suitability can be made.
Companies and intermediary suppliers are provided with free customised intranet sites featuring their preferred programmes with full office search and hotel mapping functionality; integrated links between intranet and booking intermediary and access to its unique hotel reports from existing corporate/agent booking tools.
The breadth of information in the unbiased hotel reports is very relevant for companies currently creating or reinforcing compliance with preferred hotel programmes incorporating corporate social responsibility policies or increasing its bookings made online. Disabled employees’ special needs, employees’ security and environmental sustainability practices are assessed and monitored during annual onsite audits. These features are particularly relevant to SME buyers who often lack the resources or influence to obtain and monitor such specific information.
Product Features:
Every corporate intranet site is built to the company’s specific needs and includes:
• Lists all hotels in the preferred hotel programme
• Allows a search of hotels by distance from offices or other client premises
• Displays results on an interactive, user friendly map and integrates every hotel listing with the company’s existing booking tools
• Where available, links are provided to a customised and co-branded Cranley Report which includes:
• Detailed venue facilities for meetings, conferences and events, as well as the hotel’s business services
• Increasing CSR information, including special needs and environmental information.
Said Mike Murray, Cranley Managing Director: “We now provide travel managers with a unique tool and superb resource when implementing CSR to a company’s accommodation and MICE needs. Whilst there are a growing number of self-managing carbon calculators suitable for judging hotel emissions and web sites and services assessing travel security to countries or regions, we believe that we are the only provider in the business travel sector with the ability to give companies detailed, audited information essential to CSR at the level of individual hotels.”