New travel ad campaign encourages ‘German efficiency’
TravelSupermarket’s new ad campaign to ‘holiday like a German’ has been launched to support the travel firm’s revamped website.
The new website, with improved functionality and a ‘My Suitcase’ tool allowing customers to store and share searches, is designed to ease the planning and booking process.
The TV ad campaign, starting this week and based on a well-travelled German named Nico, is encouraging holidaymakers to be more efficient with their planning.
Darren Bentley, marketing director at TravelSupermarket said: "Customer research clearly showed, whilst people love holidays, the process of planning and booking the right one at the right price, not to mention sifting through thousands of possible options, can be frustrating.
"Using Nico’s character is a light-hearted way to promote our new website’s planning tools, and a celebration of the organisation and precision for which our German friends are known."
Diane
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025