New upper midscale Hyatt brand announced
Hyatt Hotels Corporation unveiled plans for Hyatt Select, a new upper-midscale transient brand.
It is designed to meet the needs of modern travelers complementing Hyatt Studios, Hyatt’s extended-stay brand in the category.
Hyatt Studios marked the opening of its first property, Hyatt Studios Mobile / Tillmans Corner, last week,
The Hyatt Select brand joins the Essentials portfolio alongside Hyatt’s established select-service brands.
The Essentials portfolio has a streamlined guest experience without compromising on essentials.
Jim Chu, Chief Growth Officer, Hyatt. “Hyatt Select hotels will meet a specific need in the market by offering a cost-effective, conversion-friendly option for owners, while delivering an experience for guests who want reliability, comfort, and thoughtful design.”
Hyatt Select hotels will offer the essentials like complimentary breakfast, a 24/7 market self-serve grab-and-go concept featuring a variety of food and snack options, as well as beer and wine.
Guestrooms will provide comfort and functionality, ensuring an experience that meets the needs of modern travelers, including free high-speed internet and workspaces.
“We’ve seen strong interest from owners both within and outside of our network who are looking for flexible conversion opportunities with access to Hyatt’s powerful commercial engine and distribution platform,” Chu added.
Hyatt’s upper-midscale extended-stay brand, has a pipeline of over 50 executed deals, including 22 in new markets for Hyatt.
“Seeing Hyatt Studios come to life with the opening of the brand’s first property is an exciting milestone—not just for Hyatt, but for our owners and developers who have been integral in the creation of this brand,” said Dan Hansen, Head of Americas Development, Hyatt.
Related News Stories: Hyatt Select Announced as Hyatt's First Conversion-Friendly ... New upper midscale Hyatt brand announced News | Hyatt launches new select-service hotel brand Hyatt Select Hyatt Development Hyatt Select Becomes Company's Upper-Midscale Transient Brand Hyatt launches a new brand: Hyatt Select - The Points Guy Hyatt's Transformative Growth Continues with Announcement of ... Hyatt Select Is Launched as 'Upper-Midscale Transient Brand' Hyatt announces plans for new upper-midscale brand Hyatt announces plans for new upper-midscale brand
Learn more about : World of Hyatt ( N. America )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt