New website created as Highlife goes it alone
Short breaks specialist Highlife is to operate as a standalone business after sharing an operations, sales and marketing team with Thistle Hotels for 25 years.
A dedicated team has been hired by the operator, highlighting holding company BIL’s ambition to take the brand to the top of the short breaks market in the UK and abroad.
Highlife is developing a website which will enable travel agents to build and price bespoke packages and manage their supplier account.
Managing director Donna Taylor said: “The time has come for Highlife to step out as a standalone company. Appetite for inspirational short breaks has never been so strong and we are determined to give consumers everything they want. My team and I will now report directly into BIL.”
She added: “2006 is the most important year in Highlife’s history. We’re launching a new brochure and website as well as delivering more inspirational breaks than ever before.”
Highlife Breaks was established 25 years ago by Thistle Hotels to allow the company to distribute to the retail travel trade. It promotes a number of hotel chains including Hilton, Thistle, Corus, Swallow, Jury’s, Express by Holiday Inn and Britannia as well as leading independent hotels in the UK and Ireland
The operator offers more than 400 hotels across the UK and added 15,000 properties worldwide hotels to its portfolio.
The operator was also re-branded with a new look brochure, which focused less on the ‘hotel directory’ format and more towards a destination-led style, with location feature pages and an inspirational look and feel.
Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025