New York City launches USD30 million ad campaign
In a bid to get the tourism industry up and running again, the Big Apple is rolling out a $30 million campaign to lure tourists back. New York City Mayor Bill de Blasio announced NYC & Company’s ‘New York City Reawakens’ marketing campaign which begins in June on multimedia and social platforms.
"The city, all five boroughs, are open, vibrant, and ready to safely welcome back visitors and business events," NYC & Company CEO Fred Dixon said.
The Hotel Association of New York City estimates about 224 hotels closed for good during the pandemic, and those remaining are offering heavily discounted rates to fill rooms.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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