New Zealand agency wins Fiji account

Thursday, 22 May, 2012 0

Tourism Fiji has appointed Colenso BBDO from New Zealand as its new global advertising partner.

The appointment comes after an extensive review that originally involved 67 companies from across the globe.

Six finalists were selected to present creative and strategic recommendations in Nadi, of which Colenso BBDO emerged as the winner.

Colenso BBDO will be required to develop a new Tourism Fiji global brand idea and communications approach. This will be adopted and implemented locally in each of Tourism Fiji’s international markets.

Tourism Fiji is also currently in the process of reviewing PR and social media partners in Australia, New Zealand, North America and Greater China .

by Ian Jarrett



 

profileimage

Ian Jarrett



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...