Nok Air signs strategic agreements with Sabre
Thai airline Nok Air today has signed strategic new long-term agreements with both Sabre Corp and Sabre subsidiary Radixx, to support the carrier’s new business strategy.
Nok Air has selected an extensive suite of products from Sabre and Radixx to expand distribution and revenue generation.
The Sabre and Radixx products aim to power the airline’s international operation, develop new airline partnerships and explore further technical innovations.
Radixx will provide Nok Air with a fully integrated passenger service system spanning reservations, inventory, pricing, e-commerce, agency distribution, departure control, load control, loyalty and other related capabilities.
Under a new Sabre distribution deal, Nok Air will distribute its airline content across Sabre’s global travel marketplace.
"We have ambitious business expansion plans, including launching new domestic and international routes, restructuring our fleet and adding new jets as we transition selected segments to a premium service," said Wutthiphum Jurangkool, Chief Executive Officer of Nok Air.
"So, it was imperative to us that we chose the right technology partner to support us in all of our goals to streamline our operations, improve efficiencies and open new revenue opportunities."
The carrier operates out of Bangkok’s Don Mueang International Airport
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