NORTH EAST ENGLAND A HIT WITH AUSTRALASIA
A campaign to promote North East England “Down Under” is proving a success with more than 17,000 visitors, in just one day, to new websites targeted at people in Australia and New Zealand.
The specially designed websites http://www.northeastengland.com.au/ and http://www.northeastengland.co.nz/ have information on what to see in the region and how to plan your stay.
The campaign, led by One NorthEast, has also seen 60,000 unique visitors to the websites with half of those requesting further information on North East England, such as the holiday guide.
The high number of hits to the website occurred in December and followed a direct mail campaign to potential visitors in Australasia.
Australia and New Zealand were chosen as key international markets for North East England following the launch of the Emirates daily route from Dubai to Newcastle International Airport, last September.
A new TVC promoting the region showing stunning images of Holy Island, Warkworth Castle, mima and Souter Lighthouse, will also be shown in Australia.
North East England’s history and heritage, including the abundance of castles and Roman history, unique attractions such as The Alnwick Garden and Beamish – The North of England Open Air Museum, are a real draw for visitors.
Marissa Buckingham International Brand Manager at One NorthEast said: “With the launch of the Emirates daily route from Newcastle to Dubai it is now even easier to get to the region and attract an increasing number of visitors from Australia and New Zealand.”
“We will continue to reach as many potential visitors to ensure they choose North East England as their next holiday destination.”
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