Norway powered by nature = true
The new standard makes Norway one of the leading countries in the development of sustainable destinations.
The new standard is internationally acclaimed and gives a common standard for the development of sustainable management within destinations.
The criteria and indicators in the new standard are founded on UNWTO Principles, in line with EU Agenda for action, checked against GSTC, grounded by a technical working group and tested in 4 destinations over the past 3 years.
– Sustainable tourism is a smarter way of doing business. The new destination standard will improve the work done within the sustainable travel sector in Norway and at the same time give tourists a better and more sustainable holiday experience in Norway, says the Norwegian tourism director, Per-Arne Tuftin about the new standard.
Powered by nature
Norway is a country of outstanding natural beauty – dramatic waterfalls, crystal clear fjords, majestic mountains, captivating wilderness and spectacular glaciers – nowhere else will holiday makers feel so close to nature. – Norwegian tourism relies on this unspoilt and beautiful landscape to encourage people to visit. This is why we are constantly working to improve and increase the sustainability within this sector, says Tuftin.
Leading destinations
Several regions and destinations work hard to improve their sustainability. Today Vega, Trysil, Røros and Lærdal will be the first destinations in Norway who receive the official recognition as sustainable travel destinations.
These four destinations will lead the way in the further work done to make Norway a more sustainable holiday destination.
– We are constantly improving the Norwegian experience for all our visitors, ensuring they have an enjoyable and unforgettable experience. A treat for all the senses – you can hear, touch, see, feel and smell Norway through its authentic culture, traditions, history and cuisine, says Tuftin.
Read more about the certified destinations.
VisitNorway.com
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025