NYC and Shanghai agree tourism partnership

Shanghai Municipal Tourism Administration (SMTA) and NYC & Company, New York City’s official destination marketing organization, has announced a first-ever city-to-city partnership to boost tourism.

The new, two-year alliance includes a reciprocal outdoor media advertising exchange in Shanghai and New York City, the sharing of best practices in tourism marketing between the two destinations and other initiatives designed to stimulate travel between the two cities during this year’s US-China Tourism Year and beyond.

This marks the first time New York City’s tourism organization has inked a partnership of this kind in China.

Dixon said: "China is a crucially important market for New York City tourism. With our new city-to-city partnership with Shanghai, we will be well positioned during the US-China Tourism Year and beyond to capitalize on more visitation from China’s largest city."

Outdoor media promoting New York City and its new global See it for Yourself campaign will appear throughout Shanghai in four major subway stations through August 11 (People’s Square, Xujiahui, Shanghai Science & Technology Museum and Xintiandi). Additionally, the façade of the Citi Bank Wall in Lujiazui will be lit with imagery promoting New York City. 

Reciprocally, Shanghai will be promoted on 164 bus shelters in New York City from September 26 to October 23.

Internationally acclaimed pianist and New York City resident Lang Lang will serve as New York City’s first-ever NYC Cultural Tourism Ambassador.

Lang Lang, who has a home in Manhattan, and is a United Nations Messenger of Peace, announced his partnership with NYC & Company via a video statement in Shanghai."