OctopusTravel makes move into Germany
Online accommodation specialist OctopusTravel has launched in Germany by forming a partnership with Frankfurt-based IDME.
IDME is a long established aviation and travel marketing company and will help Octopus grow its consumer direct business and affiliate partnerships in the German market.
Octopus has over 21,000 hotels in 129 countries.
“The wide selection of hotel offers in all categories from one up to five-star and the easy handling of the website are the key to success for OctopusTravel.de in Germany,” said IDME managing director, Gerd Alex.
“I am convinced that very soon OctopusTravel will play a major role in the travel industry in Germany,”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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