Old-time Space Needle newest symbol of Seattle
It was a natural: Seattle’s Convention and Visitor’s Bureau unveiled its new brand package debating in 18-foot-high letters atop the city’s most visible landmark, the 605-foot Space Needle.
The new trademarked tagline is “metronatural,” designed to highlight the city’s combination of urban and outdoor experiences.
“As the centerpiece of a powerful new brand platform, metronatural will define and promote the unique Seattle visitor experience and drive the city’s tourism marketing programs,” said the CVB.
The bureau launched a new convention trade media advertising campaign.
A worldwide publicity campaign is underway to announce and promote the new Seattle brand to travel, features, lifestyle, trade and business media. The campaign follows extensive research.
“Feedback from all audiences drew a common conclusion: Seattle boasts an impressive array of both urban and outdoor experiences that are easily accessible to visitors,” said the CVB.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt