Ole! Singapore Girl to promote Spain
Singapore Airlines and Spain Tourism Board have signed an agreement aimed at boosting tourist arrivals to Spain.
Under the deal, both parties will jointly explore and implement activities to promote tourist traffic to Spain, by way of Singapore Airlines’ services between Singapore and Barcelona.
Both have agreed to commit funds through to the end of this year to support advertising and promotional campaigns, as well as familiarisation programmes for trade and media, among other plans.
Since launching thrice-weekly flights to Barcelona in 2006 with Boeing 777-200ER aircraft, the SQ service has been increased to seven times weekly, using Boeing 777-300ER.
Beyond Barcelona, Singapore Airlines customers can connect to the Spanish cities of Bilbao, Madrid, and Palma de Mallorca on codeshare partner Spanair’s services.
“The signing of this MOU means a lot to us since it’s the first of its kind signed by Singapore Airlines with a European destination to cover several target markets,†said Angela Castaño, director of the Spain Tourism Board.
Key target markets under the agreement include Australia, New Zealand, Indonesia, the Philippines and Singapore.
Ian Jarrett
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