Online key to P&O Cruises’ wave push
Twenty four national brand press inserts will span the wave period and a radio campaign featuring 30 second brand advertisements with 10 second promotional trails will feature on Classic FM, Smooth and Real radio.
Online brand display advertising will also be increased for the period, on sites such as CruiseCritic, Daily Mail, Telegraph, Classic FM, Conde Nast Traveller, Lastminute.com, Expedia, Yahoo, MSN and Facebook.
- Double discount on Azura and Ventura superior deluxe balcony staterooms, with savings of up to £1,000 per couple
- Double on board spending money – of up to £150 per person – on 25 selected departures between April and June
- ‘Cruise Ahead’ promotion offering an extra 5% discount if paid in full at time of booking
- 2.5% bonus commission on 25 selected departures between April and June
“We have more ships sailing from the UK than any other line, visiting over 200 destinations around the world, and luxury has never been more affordable with savings of up to £1,000 per couple on cabins with a balcony.
“This is the ideal time to be selling a P&O Cruises holiday, and emphasising the extra value for money customers can get by opting for a higher grade cabin with balcony. Especially with the additional five per cent discount available if the balance is paid in full when booking within the wave period – these are serious savings that should be taken advantage of.”
by Phil Davies
Phil Davies
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