Online transaction failures hurting businesses
Online transaction failures are causing consumers to abandon transactions or turn to competitors, says a new study commissioned by TeaLeaf and conducted by Harris International.
Up to 40 percent of consumers abandoned online transactions while almost a third turned to competitors after online failures. Said Rebecca Ward, CEO of TeaLeaf:
“These findings clearly show how online issues can really undermine consumer confidence in a company’s brand, and can have a damaging effect on a company’s sales growth and image.”
The study that focused on travel, shopping and other Web sites found that about nine in ten online consumers experienced problems with online transactions.
“Customers are increasingly unwilling to tolerate lower levels of service online,” the study concluded.
“An astounding 91% of online customers who experienced any type of problem when conducting an online transaction said they are at least somewhat likely to question the ability of a company to keep their private date secure if they encounter an online issue,” the study added.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026