Opera House: A star economic performer
A new report on the contribution the Sydney Opera House makes to Australia’s economy and society shows its massive value as a tourism icon, according to peak national body, Tourism & Transport Forum (TTF).
The Deloitte report, How do you value an icon? The Sydney Opera House: economic, cultural and digital value estimates that the Opera House contributes A$775 million to the national economy every year and supports more than 8400 direct, indirect and tourism jobs.
TTF executive director Adele Labine-Romain said: "It is one of the most recognisable buildings in the world and is instantly linked with Australia by people across the globe, making a massive contribution to our national brand and identity."
The Deloitte report estimates the Sydney Opera House’s cultural and iconic value at A$4.6 billion.
Labine-Romain said the figures underscored the importance of ongoing public investment in vital improvements "to ensure the Sydney Opera House remains one of the world’s great venues".
"With the mining investment boom waning, sectors like tourism will be called on to provide the economic growth that will help deliver future prosperity for Australia and the Sydney Opera House will play a critical role," she said.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025
U.S.A. and Israel attacks on Iran impact air movements in the Gulf (Update 1.00pm CET)
Global tourism exceeds 1.5 billion travelers announces UN-Tourism