ORDER NOW TO BE THE FIRST TO READ 2009 Sustainable Tourism Report

Travelmole/VISION on Sustainable Tourism readers can be amongst the first to read the 5th annual Totem Sustainable Tourism Report (entitled "Building and Marketing True Tourism Sustainability in the Eye of the Storm).

Said author and report editor, Valere Tjolle "I have never before seen such challenges for our industry to overcome, we need all the help we can get. More than ever, this year’s report is intended as an effective tool to enable readers navigate their way through the jungle of information and dangers to get the only relevant prize – a truly sustainable future!"

"On the one hand there are gigantic challenges – food and water security, quickening climate change, global economic meltdowns, development & the MDGs, terrorism & political instability. And on the other – powerful marketing opportunities including burgeoning social networks, ever more effective methods and cleverer ways of doing everything – real opportunity. Plus we are educating a public that are becoming committed to buy Fair Trade and Organic and living "Lifestyles of Health and Sustainability". Never before have there been such challenges and such enormous opportunity."

"Tourism business winners will understand and negotiate the dangers, utilise the opportunities and deliver tangible and sustainable benefits to their balance sheets and profit and loss account. They will reap financial, cultural, environmental and social benefits."

“The saying – “When the going gets tough, the tough get going” has never been more relevant,”

The new 2 in 1 easy-to-read guide enables the reader to pick a successful way through, and benefit from, the ever more complex agenda for change. Sections include:

• Review of the last 10 years winners and losers
• Forecasts until 2020
• Case studies of good (and not so good) practice
• Sustainable tourism certification review
• Carbon neutral tourism – the future
• Specific sections on tour operators and travel agents, destinations, DMCs, accommodation providers, tourism attractions
• Complete marketing guide

The report’s managing editor, Valere Tjolle, has been in the travel industry for over 30 years, in sustainable tourism for over 15 years and is currently publisher and editor of travelmole’s ‘VISION on Sustainable Tourism’ and Editor of the International Business Leaders Forum’s ‘Green Hotelier’.

The double 2008 report (including the comprehensive marketing guide) is priced at UK£200, US$350, €240

Travelmole/VISION on Sustainable Tourism readers can be amongst the first to read the report by  ordering, and paying iin advance of the report’s publication date: 23 January 2009.

For further information contact: Valere@travelmole.com

With subject “2009 Report”

What they say about the Sustainable Tourism Report

Praise For VISION/TOTEM Sustainable Tourism Report 2008:

“Totem’s Sustainable Tourism Report provides a refreshing and no-nonsense guide to understanding sustainable tourism and how it sits against the backdrop of global issues we face today. With easy-to-read marketing strategies and lists of key players in the industry, it will assist any tourism stakeholder who wishes to transition to sustainability. “

Cherie McClosker, advocate of Phillipines Fair Trade:

“First, I would like to tell you how much I enjoyed your Sustainable Tourism Report 2008. Not only was it an excellent distillation of the current state of a rather vast domain, but it also conveyed — thanks to your editorial style — the confusion, urgency, and in some cases irony of our situation at this point. I so enjoyed your tone and point of view’.

Linda Rivero of Peace Through Travel:

“Thanks for producing such a fine report. I would like to put up a link from my website to an abstract or summary of your report, so that visitors to my website can order it I have finally had an opportunity to read your fine report. I loved your description of the Tourism Development Master Plan … will they ever get there? I wish you lived next door so that we could have a really good chat!”

Kate Daniel of Journeys Ahead

“The views we balanced and supported well by external sources. The opportunities are well documented and in summary are clearly of ecomonic benefit. The section on marketing was up to date and fascinating.”

Chris McHugo Discover Ltd

“ Valere, thanks for the report. You did a great job. Your report is very comprehensive and quite complete. In the report I would like to see references to responsible consumption, perhaps under “LOHAS”. I believe it’s a Scandinavian concept. We see a lot of irresponsible consumer behaviour in this respect " which means also a lot of fun to people when especially on holiday" but perhaps it is where the problem starts and is sustained. Just to mention tonnes of unnecessarily produced, transported, eaten or not eaten food!”

Henryk Handszuk UNWTO Consultant

Purchasers of the 2008 Sustainable Tourism Report include:

University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Virgin Group, Micato Safaris, Hilton Hotels Corp, Visit Britain, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, UWIC