Overseas travelers to the United States declined by 2.5% in 2025

2025 preliminary data from the U.S. Trade Administration – International Visitors Arrival Program– points to a 2.5% decrease in overseas arrivals. The mediocre performance excludes international arrivals from Canada as well as from Mexico by land. The largest declines came from Africa at -11%, Oceania at -7.2% and the Caribbean at -4.9%.

Western European arrivals were also down by -3.2%. They were however counterbalanced by arrivals from Central/Eastern Europe, up 2.5%. Arrivals from Asia decline also by – 2.9% while South American visitors’ number remained basically flat.

Moving into positive fields were however arrivals from the Middle East up 2%, Mexico (only arrivals by air) up 2.3% and Central America by up 4.7%.

In total, the United States recorded last year 34.289 million overseas arrivals and another 3.621 million air arrivals from Mexico. This represented a total of 37.91 million international arrivals.

Mexico, USA top international market in 2025

Anticipating the release of Canada’s arrivals by the end of this month, experts meanwhile estimate that U.S. total international arrivals should be done by 6% last year. The US Travel Association indeed points to a double-digit decline from Canadian travelers until November 2025 while Mexican land arrivals were up also by double-digits. Canada was in 2024 the United States largest inbound market. However, this position was taken over by Mexico in 2025 with potentially 18.5 million travelers. 

Among the top 20 overseas countries, ten recorded a growth -including the UK, America’s largest inbound market while Germany posted the sharpest contraction at -11.3%. Not surprisingly, the largest decline out of Europe came from Denmark, down by -23.7%. Swiss arrivals did not particularly perform well, sharply down at -10.7%.

Most surprisingly, the European countries with the strongest growth to the USA were… Russia and Ukraine. Both progressed exactly by the same percentage : 5.4%!

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