PATA in appeal for “green” partners
BANGKOK: The Pacific Asia Travel Association (PATA) is seeking partnerships with businesses and organisations that believe the travel and tourism industry can and must play a leading role in the fight to reduce global warming.
“Governments and stakeholders in the travel and tourism industry across Asia Pacific are continuously tasked with enforcing sustainable tourism practices to ensure the long-term viability of the sector,” said a PATA spokesman.
PATA says the move is necessary because “unfortunately, many tourism operators fail to grasp its true meaning or lack access to the tools needed to implement (sustainable tourism) practices. This is where PATA and our partners can help.”
In the April 2 editions of Time and Fortune magazines, PATA will reiterate its recognition of the reality of global warming, and describe its vision of a travel and tourism industry that offers tangible economic value to the very things that are at risk from climate change – environments and cultures.
The advertorial, entitled “Our quest for sustainable tourism partners”, is an updated version of one that appeared in the February 20, 2006 edition of Fortune.
It also follows up on the “Change of climate on global warming debate” advertorial, which ran in the year-end 2006 edition of Time, and the year-end 2006 and March 5, 2007 editions of Fortune.
Ian Jarrett
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
Phocuswright reveals the world's largest travel markets in volume in 2025