PATA reveals 2024 travel trends

Friday, 12 Dec, 2023 0

The Pacific Asia Travel Association (PATA) UK & Ireland has revealed its latest PATA Patterns, a roundup of trends expected to shape travel to the region in 2024 and beyond.

It provides insights into what is slated to be popular and to inspire travel agents on what to sell.

PATA UK & Ireland chapter surveyed their members to find out what’s new such as hotel openings, attractions, emerging destinations, festivals and events.

It also surveyed their marketing focuses, as well as booking insights from tour operators.

Based on the feedback from tourist boards, DMC’s, tour operators, airlines and hoteliers, PATA unveiled its top trends and traveller personas likely to shape travel in 2024:

Art Addicts & the Culturati

The Rail Renaissance

Transformative Travel

Wanderlust Wanderers

Gastronomy Gurus

Luxury for Less

Wellness Warriors

Agent Authority

Mix & Match

Tech Travel

 

Chris Crampton, Chairman of PATA UK & Ireland Chapter said: “It isn’t surprising that the region has taken quite a while to fully recover from of the Covid response.”

“The signs are that normality is returning and the high-end luxury sector is in better shape than the budget market.”

The desire to visit Pacific Asia remains as strong as ever, and with fair winds we expect to see further growth in the next 12 months,” he added.

Unsurprisingly, the importance of the travel agent remains key.

PATA will continue to support their agent partners and will explore new initiatives around how they interact with agents to ensure they are receiving the latest training from PATA’s members.



Related News Stories:  Pata reveals insights into late booking trends in 2024     MasterCard travel trends report reveals top destinations, rise in ...     The 2023 Global Travel Trends Report: ForwardKeys Reveals the ...     Press Office | PATA UK & Ireland     Skyscanner reveals regional 2024 travel outlook — Pacific Asia ...     Pacific Asia Travel Association - Facebook     Skyscanner Horizons Report Reveals 2025 Global Traveller ...     ForwardKeys Travel industry trends     Skyscanner survey reveals APAC trends in destination weddings     Record Recovery for Asia Pacific Tourism in 2023, Continues ...    



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...