Philadelphia CVB appoints new executive director of tourism

Friday, 23 Jan, 2017 0
Philadelphia Convention & Visitors Bureau has promoted Svetlana Yazovskikh to the post of executive director of tourism.
 
Yazovskikh most recently served as senior international tourism manager where she was responsible for sales and marketing functions for key overseas markets.
 
She has been at the PHLCVB since 2008.
 
"I am extremely pleased that Svetlana has accepted our offer to lead the PHLCVB’s tourism team. Her commitment to Philadelphia and our customers is unmatched. As we look to attract even more international visitors, her expertise will be critical in growing Philadelphia’s presence on the world stage," said president & CEO Julie Coker Graham.
 
Reporting to Coker Graham, she will lead the tourism team in increasing global exposure for Philadelphia as a destination both for overseas international leisure travel and domestic group travel.
 
"I’m honoured to be assuming this position at such an exciting time for our city. I look forward to leveraging all of the positive acclaim for our city to bring even more visitors to Philadelphia in the coming years," Yazovskikh said.
 
She will also oversee the activity of seven overseas representative offices in China, Denmark, India, Italy, France, Germany and the UK.
 


 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...