Pint-sized comedian will front Holiday Autos ad campaign
Comedy legend Ronnie Corbett has been chosen to front Holiday Autos new marketing campaign launching today..
The pint-sized celebrity will provide the voiceover for the tongue in cheek TV advert, which depict Wheels’ pregnant mum giving birth to a baby car.
In his cot, Wheels is bottle-fed petrol, before bursting out and going on a sunny, fun-filled adventure to the beach.
The campaign is designed to convince customers that that unlike some hire cars, Holiday Autos are born to have fun in the sun.
Holiday Autos chief marketing officer Andrew Pumphrey said: "We’ve brought back our character ‘Wheels’ to spread the message that Holiday Autos champions holiday freedom and fun, and we’re excited to launch the new brand campaign to kick start the summer."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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