Pleasant Holidays completes rebrand
Pleasant Holidays has restructured its branding with a new travel trade platform and simplified logo refresh.
An updated travel advisor website features a more intuitive booking experience, it says.
The new logo was reavealed with a more modern look.
“We are excited for this new chapter for Pleasant Holidays, a brand that represents a lasting legacy among travel advisors, suppliers and DMOs,” said David Hu, CEO of parent A|T Collective.
“Our commitment to providing the utmost in travel advisor support will be further complemented by enhanced technology and travel advisor tools.”
The operator has also unveiled a campaign to highlight the advantages of working with travel advisors.
It comes after a recent business restructuring late last year.
This sees luxury brand Journese phased out next month and replaced by two separate brands – Evoke | Inspire and Member First, an exclusive supplier for AAA Travel.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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