Pleasant Holidays completes rebrand

Thursday, 05 Feb, 2026 0

Pleasant Holidays has restructured its branding with a new travel trade platform and simplified logo refresh.

An updated travel advisor website features a more intuitive booking experience, it says.

The new logo was reavealed with a more modern look.

“We are excited for this new chapter for Pleasant Holidays, a brand that represents a lasting legacy among travel advisors, suppliers and DMOs,” said David Hu, CEO of parent A|T Collective.

“Our commitment to providing the utmost in travel advisor support will be further complemented by enhanced technology and travel advisor tools.”

The operator has also unveiled a campaign to highlight the advantages of working with travel advisors.

It comes after a recent business restructuring late last year.

This sees luxury brand Journese phased out next month and replaced by two separate brands –  Evoke | Inspire and Member First, an exclusive supplier for AAA Travel.



Related News Stories:  Last official Hawaiian Airlines flight touches down - TravelMole     Norwegian orders 30 Boeing 737 aircraft - TravelMole     Guatemala proves popular to travelers in first half of 2025 - TravelMole     Mallorca : Marco Taboas on redefining tourism and restoring balance     Accor Group - TravelMole    



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...