Pleasant Holidays completes rebrand
Pleasant Holidays has restructured its branding with a new travel trade platform and simplified logo refresh.
An updated travel advisor website features a more intuitive booking experience, it says.
The new logo was reavealed with a more modern look.
“We are excited for this new chapter for Pleasant Holidays, a brand that represents a lasting legacy among travel advisors, suppliers and DMOs,” said David Hu, CEO of parent A|T Collective.
“Our commitment to providing the utmost in travel advisor support will be further complemented by enhanced technology and travel advisor tools.”
The operator has also unveiled a campaign to highlight the advantages of working with travel advisors.
It comes after a recent business restructuring late last year.
This sees luxury brand Journese phased out next month and replaced by two separate brands – Evoke | Inspire and Member First, an exclusive supplier for AAA Travel.
Related News Stories: Last official Hawaiian Airlines flight touches down - TravelMole Norwegian orders 30 Boeing 737 aircraft - TravelMole Guatemala proves popular to travelers in first half of 2025 - TravelMole Mallorca : Marco Taboas on redefining tourism and restoring balance Accor Group - TravelMole
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025
Hands In, UATP join forces for airline multi-card payments