P&O Cruises sticks with Rob Brydon for peaks campaign
P&O Cruises is sticking with a tried and tested formula for its peaks campaign with another TV advert featuring actor and comedian Rob Brydon.
Now in its fourth year, the cruise line’s ‘This is the life’ campaign shows memorable moments guests can enjoy, experienced and narrated through the eyes of an enthusiastic cruise newcomer played by Brydon.
This year’s advert will premier during ITV’s Victoria on Christmas Day.
P&O Cruises senior vice president, Paul Ludlow, said: "Our new TV advert underlines the sheer breadth of experiences that can be enjoyed on board and celebrates all that a P&O Cruises holiday has to offer. I’m confident that it will inspire many more people to try cruising."
To celebrate its peak booking period, P&O Cruises is offering low deposits of 5%, extra on board spending money, and more with its brand new ‘this way for more memories’ promotion which runs from today to March 5 2018.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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