P&O taps the app
P&O Cruises has developed a unique iPad brochure app for travel agents and consumers, allowing them access to the cruise line’s latest brochure as well as a range of iPad exclusive features.
Available from iTunes in the coming weeks, the P&O Cruises’ brochure app will include a range of videos that capture the live shows and daily activities available onboard P&O Cruises’ four-strong fleet.
The app also enables users to explore the various features of each ship, with interactive deck plans that offer 360 degree views of restaurants, entertainment venues, kids’ clubs and cabins.
Users can also check a cabin category and view its exact location onboard, room layout and amenities.
In the upcoming months P&O Cruises will be rolling out iPads to their sales force, allowing them to demonstrate the brochure app and its functionalities to travel agents around Australia.
Other highlights of the app include access to a range of image galleries, click-through information on destinations and shore tours and a complete calendar of upcoming cruise departures and itineraries, as well as maps, pricing guides and information on how to book.
Jenny Lourey, senior vice president of Carnival Australia, which operates P&O Cruises, said the development of the app demonstrated the cruise line’s drive to find new ways to reach travel agents and consumers.
Ian Jarrett
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