Poland driving TUI’s Eastern Europe growth plans
The TUI Group Executive Committee spent time in Poland during the week, underlining the strategic importance of the Polish market for TUI’s growth plans in Eastern Europe.
It says more than one million Polish guests already travel with TUI with Turkey, Greece and Spain the top summer destinations for the Polish market.
The most important distribution channels in the country are the TUI.pl website and over 200 TUI travel stores.
TUI CEO Sebastian Ebel said: “TUI Poland is the blueprint for the expansion of our business in Eastern Europe and for additional growth.”
TUI Poland has a very clear positioning, and that is the source of its success: Focus, customer centricity and travel offerings tailored to the Polish.”
“In Poland, we have rolled out a business model and technology platform that we will now bring to new markets in Eastern Europe,” added David Schelp TUI Group Markets & Airline, who is spearheading growth plans in Eastern Europe.
In addition to new markets such as TUI Poland, TUI also bundles products and services in this sector whose business models can be scaled globally.
These include, for example, TUI Cars, a platform for booking rental cars.
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