Powder White to sell accommodation-only
Powder White has begun offering accommodation-only deals in ski resorts via a new online booking platform, SkiStay.
Unlike other tour operators, Powder White says its SkiStay offering provides unpackaged ski-dedicated accommodation options with live prices and availability.
This means browsers can view real-time prices and availability of ski accommodation across 46 resorts worldwide.
Powder White said the launch of its accommodation-only range should help boost its annual turnover from £7 million to £20 million over the next three years.
"The launch of SkiStay evolves Powder White from a European operator into a truly global one," it said.
Whilst Powder White will continue to offer packages to the French, Austrian and Swiss Alps, it will also expand its portfolio into new markets including Italy, USA and Canada.
The operator says SkiStay is the only online booking platform dedicated entirely to the ski industry.
"Customers booking through SkiStay have the reassurance that all accommodation is entirely suited for skiing holiday having been individually selected by Powder White experts," it said.
SkiStay will also allow for passes and ski hire to be arranged during the booking process.
Powder White co-founder Fraser Ewart-White said: "We identified a gap in the market; previously there was no dedicated booking engine for ski accommodation, with the ability to pre-book ski extras.
"SkiStay is a natural step in the evolution of flexible ski holidays and will further enhance Powder White’s tailor-made offering. Consumers will no longer have to spend hours searching the internet for their perfect ski trip."
A select group of hoteliers will be listed on SkiStay, with the incentive of competitive commission rates for bookings made through the platform, added the firm.
Founded in 2003, Powder White currently operates in 14 resorts in Austria, France and Switzerland. The collection includes 55 chalets and a selection of hotels in the big five resorts of Courchevel, Meribel, Val d’Isere, St Anton and Verbier, and apartments in 13 top French resorts including Avoriaz, Les Arcs, Val Thorens and Tignes.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airbnb eyes a loyalty program but details remain under wraps
Air Mauritius reduces frequencies to Europe and Asia for the holiday season