Preferred Hotel Group boasts big increase in sales
Preferred Hotel Group, the independent luxury hotel brand, reported its 2012 year-end results this week, in time for bragging rights at their annual media showcase on Tuesday.
Preferred Hotels marked a 19% increase in revenue for member hotels, up to a total of $730 million. The company also generated a 14% increase in reservations via a diverse blend of distribution channels. Three million room nights were booked in 2012, up 17% from 2011.
The brand cited initiatives like new partnerships with RoomKey.com and Trivago as key to its financial uptick in 2012. It also cites the inaurguration of a fifth brand, Summit Serviced Residences, increased loyalty members and the success of a new site, www.preferredfamily.com as critical components of its banner year.
Gretchen Kelly
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
TAP Air Portugal to operate 29 flights due to strike on December 11
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Airbnb eyes a loyalty program but details remain under wraps