Premier Inn signs with GDS giant
Amadeus has signed a deal with Premier Inn to allow 580 of the chain’s properties to be booked through the global distribution system.
The deal will enable Premier Inn to continue to expand its distribution beyond the UK and Irish domestic markets, and focus on key markets including France, Spain, Italy and Germany.
The agreement will also help Premier Inn to attract more business travellers to their properties, as rooms for the chain will now be accessible through over 103,000 points of sale worldwide.
The distribution deal has added over 42,000 rooms within the UK and Ireland to Amadeus.
Amadeus head of distribution Hugo Ehrnreich said: “Having Premier Inn content is great news for us as it further increases our UK and Ireland market coverage and gives Amadeus a well-balanced portfolio of hotel content across all price ranges.
"This is an important part of Amadeus’ commitment to providing relevant content, as recent feedback from our travel agency partners shows that demand for budget hotels is soaring.
"We’re also pleased to say that we were Premier Inn’s first global distribution choice, and we look forward to building on this successful partnership.”
The implementation of Premier’s 580 properties on Amadeus begins mid-July and work will proceed in phases, with airport and major city hotels added first. The implementation will be complete by mid-August this year, when all Premier Inn content will be fully bookable.
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025
Hands In, UATP join forces for airline multi-card payments