Priceline takes campaign to the stars
Priceline.com’s new ad campaign is focusing on hotel savings with a familiar face: “Star Trek’s” William Shatner is back for his 12th year.
The campaign includes TV, online and print advertisements created by Butler, Shine, Stern & Partners (BSSP).
The campaign is a further extension of Shatner’s run as the Priceline Negotiator, according to a company news release. This time, Shatner will be joined by a new sidekick named “Big Deal.”
“Following the success of an earlier character, No Fee, who helped The Priceline Negotiator highlight priceline.com’s elimination of airline ticket booking fees in 2007, the company created Big Deal, a new Negotiator sidekick,” says a release.
The company says “Big Deal” helps “The Negotiator” demonstrate just how big the hotel deals are at priceline.com and how easy it is to get them, among other benefits.
By David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers