Priceline to list hotels on TripAdvisor instant booking platform
Thursday, 15 Oct, 2015
0
The Priceline Group has agreed a deal to add some of its online travel brands to TripAdvisor’s instant booking platform.
Booking.com will be the first Priceline brand to list its inventory on TripAdvisor, which allows customer to book without leaving the TripAdvisor site.
Other group brands Priceline.com and Agoda.com are likely to join Booking.com on the TripAdvisor platform in the near future.
"Having The Priceline Group join the instant booking platform is a huge win for travelers and we couldn’t be more thrilled to have them as our first strategic, global online travel agency partner," said Stephen Kaufer, president and CEO of TripAdvisor.
"Millions of TripAdvisor users coming to the site to plan, compare prices and book their trip will be able to instantly book options from The Priceline Group’s global hotel inventory in addition to the 235,000 properties that are already instantly bookable on TripAdvisor."
The instant booking function lets travelers make reservations of Booking.com-branded hotels simply by clicking on the ‘Book Now’ button in TripAdvisor.
"We now believe this branded channel can help introduce more customers to our brands and the experiences we provide," said Priceline Group EO Darren Huston.
It marks a change of heart for Priceline after initially being reluctant to join the TripAdvisor instant booking service due to concerns over a lack of branding.
The instant booking feature rolled out two years ago in the US and after a slow start it has gained a sizable inventory of hotels from major chains, including Marriott, Accor and Best Western.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists