Public votes easyJet best-value carrier
EasyJet has maintained its position as the best value-for-money airline among budget beach-holiday bookers, according to the YouGov Airline Report 2018.
In the best-value category, the remainder of the top five was made up of Jet2, Flybe, Thomas Cook and Virgin Atlantic.
Elsewhere, Singapore Airlines topped the ‘highest recommended’ category, ahead of Emirates, Air New Zealand, Norwegian Air and Etihad Airways.
For this category, YouGov only included answers from those that had travelled with the airline.
Singapore Airlines also topped the ‘most satisfactory airline’ category, followed by Air New Zealand, Virgin Atlantic, Emirates and Cathay Pacific.
Despite experiencing some difficulties over the past couple of years, BA has hung on to the top spot in terms of ‘impression’ score among the general public, which asks ‘Do you have a positive or negative impression of a brand?’.
However, BA has seen its score decline by 13 points since 2017 and now shares first place with Virgin Atlantic after companies shared a metric score of +29.
Following closely behind the top two is Emirates (+28), which is quite a way ahead of Qantas (+18) and Singapore Airlines (+17).
YouGov head of brands Amelia Brophy said: "EasyJet appears to have escaped the crises that have taken hold at budget-airline rival Ryanair, and remains in a healthy position in the industry. We can expect increased competition from Jet2 on this front, as the carrier expands and continues to invest in its marketing efforts.
"Elsewhere, Singapore Airlines maintains its very strong showing, achieving the magic combination of high satisfaction and recommendation levels. With word of mouth still vital to an airline’s success, the carrier is well-placed to capitalise."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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