Pure Michigan touts statewide unity with new campaign
State tourism agency Pure Michigan is promoting a message of togetherness even though all residents are required to keep their distance.
The ‘Two Peninsulas, One Pure Michigan’ campaign showcases a unified and connected state while social distancing during the Covid-19 outbreak.
The #OnePureMichigan initiative is also helping support impacted hospitality workers.
The ‘Two Peninsulas, One Pure Michigan’ t-shirt is on sale and for every purchase $5 will go to the Michigan Hospitality Industry Employee Relief Fund.
"We want to remind people that no one is in this alone – we are all one Pure Michigan," said Dave Lorenz, vice president of Travel Michigan, part of the Michigan Economic Development Corporation.
"The Pure Michigan campaign has served as a unifying force during other hard times, and through our Two Peninsulas, One Pure Michigan message, we hope to instill the value of staying united at a time when it is needed most."
The initiative also features a virtual concert benefit series with Michigan musicians, in association with MLive, Under the Radar Michigan, and the Michigan Restaurant and Lodging Association.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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