Queensland luring Indian tourists
Queensland Tourism Minister Margaret Keech is in Delhi as part of the Queensland on Tour India trade mission, designed to forge a strong partnership between Indian and Queensland industry members, saying “The Beattie government is serious about doing tourism business in India”.
“By seeing the number and quality of the people on this mission and the quality and diversity of the experiences you represent, I am sure the India tourism industry will realise that Queensland really means business when it comes to tourism.”
Queensland on Tour India 2007 has attracted 25 operators – up from 14 last year, with these ranging from Dreamworld and WhiteWater World on the Gold Coast to the Kuranda Scenic Rail and the Tjapukai Aboriginal Cultural Park in far north Queensland.
“This dramatic increase in attendees indicates the Queensland tourism industry has realised the importance of the Indian holiday market,” Ms Keech said.
“Not only do we create further revenue opportunities through these new market partnerships, but we can insulate to some degree the industry from the risks associated with unforeseen declines in key existing markets.”
Ms Keech said 23,300 Indians visited Queensland in 2006, with the push to capture the lucrative market also taking place at a national level, with the Federal Government recently introducing its National Tourism Emerging Markets Strategy, with the strategy including opening a Tourism Australia office in India.
Almost 80,000 Indians visited Australia in 2005-06, a 33 % increase from the previous financial year.
This figure is expected to double by next year, and to increase to about 550,000 by 2025, pumping more than $2 billion into the economy.
Report by The Mole
John Alwyn-Jones
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