Queensland prepares Project China
Tourism Queensland has released a discussion paper on opportunities and challenges facing the industry as the state drives efforts to snare a greater share of the burgeoning China market.
“Sustainably growing our share of the China market and giving Chinese visitors a great experience involves everyone and I want industry to have their say, with consultation open until December,” said tourism minister Jan Jarratt.
The discussion paper raises issues from better catering for Chinese travellers to diversifying target markets such as attracting different age groups and destinations.
“It is important for industry to think about these issues and give their feedback,” Jarratt said.
The resulting Project China Strategy will map out Queensland’s long-term vision to grow its share of the China market, with potential spending by Chinese visitors in Australia tipped to reach $7-$9 billion by 2020.
China is Queensland’s third largest international market, with 198,000 Chinese visiting Queensland in the year ending June 2011 – 25 percent more than the year prior.
Feedback closes on December 2. More details at www.tq.com.au/projectchina
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
Phocuswright reveals the world's largest travel markets in volume in 2025