Ramblers Walking Holidays launches TV marketing campaign
Ramblers Walking Holidays has launched a multi-media campaign focusing on ‘unique, immersive experiences’.
With the strapline ‘The World is More Beautiful on Foot’, the campaign uses striking images to highlight experiences from exploring local culture and scaling iconic peaks to the sheer serenity of the natural world.
It is running on Channel Four’s AII 4 On Demand and the ITV Hub, as well as across national newspapers, print media and online.
Gemma Chase, head of marketing, RWH Travel, said: "Our clients range from travellers in their 30s and 40s right up to spritely octogenarians – all of whom are looking for truly memorable, experiential travel adventures.
"By exploring on foot, you get a unique insight into a destination, from fabulous scenery and iconic routes to the authentic culture of local villages and cities alike."
New additions to the 2019 programme include scaling the slopes of Sicily’s iconic active volcano on the Walking Under Mount Etna, crossing the Andes from Peru to Argentina on Across the Andes and barefoot walking and yoga on an Alpine Activity Adventure in Switzerland.
In total, the company operates over 200 holidays across over 60 countries under the core brand RWH Travel, Adagio holidays (leisurely walking and cultural holidays at a gentle pace) and Ramblers Cruise & Walk Holidays (small group guided walking in association with Fred.Olsen Cruise Lines).
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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