Re-vamped Eurocamp launches ‘Born Free’ campaign
Eurocamp kicks off a national TV advertising campaign on Boxing Day to mark its brand re-launch.
Running until March 30, the campaign will use the iconic song ‘Born Free’, by John Barry, to champion the notion of "holiday liberation".
The advert features a diverse group of holidaymakers on Eurocamp holidays, speaking, shouting and singing the lyrics in a range of settings "to capture the freedom and flexibility of a Eurocamp holiday".
All footage was shot in and around Eurocamp locations in France, including the Dordogne, the Vendee and the Pyrenees.
"Born Free really brings our notion of ‘Your holiday, liberated’ to life in a fun and memorable way," said Chris Hilton, head of Brand at Eurocamp.
"Re-launching Eurocamp and reaching out to new audiences through this integrated marketing campaign will allow us to communicate all the possibilities of a Eurocamp holiday."
A new Eurocamp website will launch early in 2014.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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