Real Ale Trail to pull visitors
Thirsty visitors will soon be able to sample some of Scotland’s most popular pints on the country’s first ever Real Ale Trail. Over 50 Scottish breweries will be coming together to ensure visitors get to sample the quality and diversity of Scottish beer and ales.
Visitors on the trail will get the opportunity to tour some of Scotland’s world famous breweries to learn more about Scottish real ales and of course sample the tasty tipple.
A Real Ale Trail website is also being set up with the VisitScotland funding. Yvonne Cook who heads VisitScotland’s Challenge Fund which is funding the Trail said: “The Real Ale Trail is a superb example of the kind of partnership initiative we need to encourage to achieve our objective of a 50% growth in tourism revenues by 2015. “By linking up with hotels, attractions, bars and restaurants as well as breweries, the Real Ale Trail becomes something that benefits the wider industry—tourism really is everyone’s business.”
The trail will potentially take visitors to up to fifty breweries around Scotland, from Orkney to the Borders. It will be up and running later this year.
Report by Chitra Mogul
Chitra Mogul
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
In Italy, the Meloni government congratulates itself for its tourism achievements